Don't Write Your Book Like A Kardashian. Do This Instead
Updated: Mar 26, 2021
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On a recent rerun of "Keeping Up with the Kardashians," (Yes, we're fans here at In Ink, but that's another story.) Khloé was finalizing the manuscript of her book, Strong Looks Better Naked (Regan Arts, 2015) and her stress was palpable. “I’m spreading myself too thin with the app, the book — which is the biggest nightmare. I'm over it,” Khloé lamented to her less-than-sympathetic momager, Kris. As a businesswoman, Khloé had plenty on her plate already. Yet, as she later explained in an on-screen confessional, the book was the most important project in her life at that moment. Why? Her book would serve as a powerful tool to cement her brand identity and to position herself as an expert on personal transformation.
Still, agonizing over her manuscript was not the most productive use of her time. She could have hired a ghostwriter to write and edit the book while she attended to the important work of running her business.
Set yourself apart from the competition and establish yourself as a leader in your field: write your book, but let a ghostwriter handle the details.
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